This training fiche is focused on how to design your corporate image. A corporate image is the way in which a corporation, firm or business present themselves to the public, such as customers and investors as well as employees. A corporate image is important to present organization, regardless of size, mission or purpose. The corporate image will define you as a company to your customers, partners and the public. Your corporate also sets you apart from your competitors. When your corporate image is effective, it will make you easy recognizable through your designs, actions and communications.
reading this fiche you will have knowledge about designing image for your own
There are not really clear indicators for this
subject, because on this topic not everyone develops the same. If you want to
know if you are on the right track you can ask yourself the questions below.
These questions will give you a clear view about if you are on the right track
or that you need to change somethings.
• Describe the current
perception of the company?
- Why is that the current perception?
- Are there any stories to exemplify?
• What is the
difference that makes it better than that of the competitors?
• Who do you consider as competitors?
• What are the strengths?
• What are the weaknesses?
• What do your associates think about your
• What could the company change, to earn
Sometimes things go wrong. One of the main issues
designers face when creating a brand style guide is believing that everyone
just gets the aesthetic that they were going for. False. You need to be able to
articulate what that look & feel is all about, so that anyone, anywhere on
Earth can apply this identity system and have it be consistent with the
original plan. Don’t assume that people know what colors go/don’t go well with
this brand, or that your logo shouldn’t be laid on top of a rainbow.
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