How to choose your brand name Fiche ARTCADEMY - Arts & Traditional Crafts Academy

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Titolo: How to choose your brand name

Parole chiave: Branding, Communication, Brand name.

Autore: IWS

Lingue: English

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Obiettivi/finalità:

At the end of this training fiche you will have enough knowledge about how to choose your brand name.

Descrizione:

This training fiche is focused on how to choose your brand name. The branding of your company starts with a good name. One of the things that people remember from a company is the name and the service that you have provided. When you are choosing a brand name you need to consider that your name is an extension of your company, it can reinforce the value that you provide or distance you from it. When you are deciding which name to use it is important that you decide what the name should mean or represent.

It includes what your brand says, what its values are, how you communicate its concepts, and which emotions you want your customers to feel when they interact with your business.

Contenuti

• Target Group, consider who are (or will be) your most important customers. Will it be the elderly or young? Wealthy, or rather do not earn too much money? Educated, knowing foreign languages?
Your company name should be linked with your customers. If at this stage you do not clearly communicate the personality of your venture, then it will only get worse.
• Associations and synonyms, once you specify the attributes of your target group, search for associations and synonyms that are linked with your business. The more you find, the better it is. Even if you do not use them in building the company, one of them can become a fantastic claim (slogan). What is a claim (slogan)? You can say a few words, which are glued to the logo and explain the essence of the company. For example. So good for KFC Just Do It, which is signed by Nike.
• Follow surroundings, another way to look for names is to observe the environment. Perhaps you will see an inspiring inscription on a shirt, sticker on the car or inscription in a shop? You should observe what is happening. Sometimes one word opens a new path of associations around which you can build an interesting story.
• Functionality / availability, once you have a wide list of associations that you can use to create your project, focus on the best ones and reject the worst. Check whether the name can be at www. On each page, which sells domain you can see if your brand name is available.
• Opinions from friends, when you have a few favorites it is worth to ask the opinion of your friends or get feedbacks from people who have experience in creating brands. For what? Because it may be that to others, that name does not associate positively. Or that is totally meaningless. Or it can even be offensive in another language.
• Your opinion, when you listen to the voices of the environment it should suggest about what others are saying, and if all advise you to reject that name, then you should avoid choosing it, even if you like it! Once you have picked the right name, you can take to create the logo.

...Or show contents as static bullet points:

• Target Group, consider who are (or will be) your most important customers. Will it be the elderly or young? Wealthy, or rather do not earn too much money? Educated, knowing foreign languages?

Your company name should be linked with your customers. If at this stage you do not clearly communicate the personality of your venture, then it will only get worse.

• Associations and synonyms, once you specify the attributes of your target group, search for associations and synonyms that are linked with your business. The more you find, the better it is. Even if you do not use them in building the company, one of them can become a fantastic claim (slogan). What is a claim (slogan)? You can say a few words, which are glued to the logo and explain the essence of the company. For example. So good for KFC Just Do It, which is signed by Nike.

• Follow surroundings, another way to look for names is to observe the environment. Perhaps you will see an inspiring inscription on a shirt, sticker on the car or inscription in a shop? You should observe what is happening. Sometimes one word opens a new path of associations around which you can build an interesting story.

• Functionality / availability, once you have a wide list of associations that you can use to create your project, focus on the best ones and reject the worst. Check whether the name can be at www. On each page, which sells domain you can see if your brand name is available.

• Opinions from friends, when you have a few favorites it is worth to ask the opinion of your friends or get feedbacks from people who have experience in creating brands. For what? Because it may be that to others, that name does not associate positively. Or that is totally meaningless. Or it can even be offensive in another language.

• Your opinion, when you listen to the voices of the environment it should suggest about what others are saying, and if all advise you to reject that name, then you should avoid choosing it, even if you like it! Once you have picked the right name, you can take to create the logo.

Indicatori

• Tap into the power of symbolism and sounds:
Certain sounds inspire positive emotions that results in experiences that are likely to be positive. When choosing a brand name, you need to think about the words that you are using in everyday life.

• Use memorization techniques to find concepts that stick:
In the current economy, the best company names are emotion- driven and memorable. When you struggle to find your company name, stop focusing on what you want your company to be, Instead, think about the emotions that you want your target group to feel.

Proposte di Apprendimento

Online learning

Bibliografia

Description/

content:

http://www.marketingmo.com/creative-brand-development/how-to-choose-a-great-brand-name/

Indicators: http://thenextweb.com/insider/2015/08/13/3-creative-ways-to-choose-your-brand-name/#gref