Introduction_to_Marketing Fiche ARTCADEMY - Arts & Traditional Crafts Academy

Categoria Formativa

Home / Training

SFA_TF_2_4_EN

Titolo: Introduction_to_Marketing

Parole chiave: Marketing, price, promotion, distribution, product

Autore: UMA

Lingue: English

Descrivi te stesso: Io sono

Un imprenditore che gestisce una micro impresa / un’impresa artigianale
Un dipendente in una micro impresa / in un’impresa artigianale
Un individuo che desidera diventare un imprenditore che gestisce una micro impresa / un’impresa artigianale
Interessato ad esplorare le possibilità di avviare una microimpresa / un’impresa artigianale
Insegnante/ Trainer/ Fornitore
altro: per favore, descrivi che altro ruolo ricopri o quali sono i tuoi interessi

CONTENUTI E MATERIALE PER LA BIZ-TRAINING

Classifica i seguenti aspetti dei materiali formativi in una scala da 1 a 4	Molto d’accordo	d’accordo	In disaccordo	Molto in disaccordo
1. La gamma di argomenti del corso è rilevante
2. Sono soddisfatto dei corsi forniti
3. Gli strumenti di trasmissione dell’apprendimento misto erano appropriati (face-to-face and eLearning)
4. I materiali formativi sono adatti alle mie necessità
5. Sento di aver acquisito nuove conoscenze e abilità
6. Sento di poter mettere in pratica i contenuti dei corsi
7. La durata dei corsi era adeguata

Aiutateci a migliorare l'ARTCademy Biz-Training fornendo ulteriori commenti

Aspetti positivi

Area di miglioramento

STRUTTURA DELL'ARTCademy OER PLATFORM

Classifica i seguenti aspetti della piattaforma ARTCademy OER su una scala da 1 a 4	Molto d’accordo	d’accordo	In disaccordo	Molto in disaccordo
1. La piattaforma ARTcademy OER è facile da usare e navigare
2. Il materiale dell'ARTCademy Biz-Training è facile da identificare, accedere e utilizzare
3. Complessivamente sono soddisfatto della piattaforma ARTcademy OER

Aiutateci a migliorare la ARTCademy OER Platform fornendo ulteriori commenti

Aspetti positivi

Area di miglioramento

Obiettivi/finalità:

1.    Knowing the concept and applications of marketing.

2.    Deepening the kinds of products in the market.

3.    Paying attention to the importance of assigning an adequate price in the market of our product.

4.    Knowing the importance of distribution to reach customers and promotion to give visibility to the company.

Descrizione:

In this part, we will focus on knowing the commercial communication, from different essential elements for the enhancement of our product. Knowing tools such as business management, advertising, public relations or marketing is very important.

Business management is a tool aimed at sales and distribution. It serves to bring the product closer to our customers. The main function of advertising is to give visibility to the product, creating needs for our potential customers.

Public relations serve to improve the image of brands, so that they have a favorable opinion of our products. Finally, marketing is decisive in the direction of a company. It contains the elements of price, point of sale, promotion and product.

Contenuti

• Marketing is the process of getting potential customers or customers interested in the products and / or services of a company. Marketing involves researching, promoting, selling and distributing your products or services. It focuses on the study of market and consumer behavior and analyzes the commercial management of companies to attract, acquire and retain customers by satisfying their wishes and needs.
• The marketing bases are established in called 4 P's (product, point of sale, promotion and price). The product and distribution are long-term strategic instruments, since they cannot be modified immediately, and their use must be conveniently planned.
• Price and promotion are tactical instruments, since they can be modified easily and quickly.
The product can be tangible and intangible; that is, the product can be manufactured to be used. They are physical products, they would be tangible. The seconds would be intangible that is related to services.
• The point of sale is the channels through which products are sold to the public in the business market.
• The price is the amount of money charged for a product or service, or the sum of the values that consumers give in exchange for the benefits of having or using the good or service. The price is the only one of the marketing elements that produces profits, the rest produces expenses.
• We can define the promotion as the communication between the company and the client. Without communication the client will not know the product and will not be able to acquire it. The promotion includes advertising, public relations, sales promotion, etc.

...Or show contents as static bullet points:

Categoria Formativa

Introduction_to_Marketing

Notizie

Lancio della prima enciclopedia virtuale delle arti e mestieri tradizionali europei

Biz-Training, i corsi del progetto Erasmus + "ARTCademy”: la formazione aziendale è ora disponibile in 7 lingue

PRESERVING TRADITIONAL ARTS AND CRAFTS : IDP Partecipa al Secondo Meeting di ARTCademy, Un Progetto Co-finanziato da Erasmsus +

Craftpedia