INTERNATIONAL TRADE, DISTRIBUTION AND LOGISTIC Fiche ARTCADEMY

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Title: INTERNATIONAL TRADE, DISTRIBUTION AND LOGISTIC

Keywords: Global markets, global economy, distribution channel, logistic lntegratelogistic

Author: UMA

Languages: English

Please describe yourself: I am

An entrepreneur running a microenterprise / craft-type enterprise
An employee in a microenterprise / craft-type enterprise
Wishing to become an entrepreneur running a microenterprise / craft-type enterprise
Interested in exploring the option of opening a microenterprise / craft-type enterprise
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TRAINING CONTENT AND MATERIAL

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STRUCTURE OF THE ARTCademy OER PLATFORM

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Objectives/goals:

You will learn the different ways to entry in a global market.
You will learn how to design a global strategy for commercializing your craft goods
You will learn how to design a distribution channel
You will learn how to reach your customer in international markets

Description:

The new enviromentenvironment is changing at an accelerate rate as a result of major forces such as technological advances, globalization, and deregulation. These forces have created new behaviours and challenges.

Today, any company can address international issues and a good distribution strategy helps create value for the company and gain a competitive advantage.

The globalization of markets and businesses is an irreversible process that is accelerated year after year and one of its main consequences is the increase in global competitive intensity. The purely national trade is now a global trade, with transactions that take place 24 hours a day, 365 days a year, which means that "the market is the whole world." In this environment, the company has to constantly adapt to these changes, developing and implementing internationalization strategies for its products and brands that allow it to create the competitive advantages and synergies.

When a company has decided to adopt an active internationalisation policy, it finds that its products can be marketed in a large number of countries with very different characteristics. On the other hand, it does not have sufficient resources, nor does it have sufficient training in internationalisation, especially if it is a microenterprise - to deal with several markets simultaneously. It is therefore advisable to systematize international expansion by turning first to the most favourable markets for its supply.

The internationalization strategy is not without risks, because it implies an outward exit into a new environment with great uncertainty. From a general point of view, the main stimuli for internationalization are:
- Exploiting trade opportunities in other countries as well as own resources and capacities in different countries
- Taking advantage of location advantages for productive activities and in terms of seeking resources Reducing costs including transaction
- Find a minimum size efficient to compete in a globalized world
- Follow the customer, acting as international suppliers
- Being able to continue to compete in an industry that has become globalised

Nowadays some megatrends have been identified, which are “large, social, economic, political and technological changes” they influence us for some time:

1. The booming global economy

2. A renaissance in the arts
3. The emergence of free-market socialism
4. Global lifestyles and cultural nationalism
5. The privatization of the welfare state
6. The rise of the Pacific Rim
7. The decade of women in leadership
8. The age of biology
9. The religious revival of the new millennium
10. The triumph of the individual

In short, an internationalization process involves facing a series of possible challenges, opportunities but at the same time obstacles and difficulties for any company. They need to make craftsmen aware of the existence of these barriers, and of the need to prepare for them and, as a first step, to have the means to do so.

Bibliography

https://www.oecd.org/industry/smes/31919223.pdf
https://www.icex.es/icex/es/navegacion-principal/implantacion-e-inversion-exterior/index.html
https://es.wikipedia.org/wiki/Exportaci%C3%B3n
https://www.youtube.com/watch?v=o7o0__2ULrg
https://www.researchgate.net/publication/225084026_Marketing_Management

Related material:
2.3_artcademy_course_international_trade_advanced_uma_en.doc

Training Fiche PPT:
2.3_artcademy_course_international_trade_advanced_uma_en.pptx