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Title: Advertisement & Newsletters

Keywords: Communication, digital technologies, social networks, online collaboration

Author: IWS

Languages: English

Please describe yourself: I am

An entrepreneur running a microenterprise / craft-type enterprise
An employee in a microenterprise / craft-type enterprise
Wishing to become an entrepreneur running a microenterprise / craft-type enterprise
Interested in exploring the option of opening a microenterprise / craft-type enterprise
Teacher / Trainer / Provider
Other: please, describe your interests

TRAINING CONTENT AND MATERIAL

Please rank the following aspects of the training materials on a scale from 1 to 4	Strongly Agree	Agree	Disagree	Strongly Disagree
1. The range of topics of the course are relevant
2. I am satisfied with the provided training
3. The blended learning delivery means were appropriate (face-to-face and eLearning)
4. The training materials are appropriate for my needs
5. I felt I acquired new knowledge and skills
6. I feel I can use training contents in practice
7. The training duration was adequate

Please help us improve the ARTcademy Biz-Training by providing additional comments

Positive Aspects

Areas for improvement

STRUCTURE OF THE ARTCademy OER PLATFORM

Please rank the following aspects of the OER Platform on a scale from 1 to 4	Strongly Agree	Agree	Disagree	Strongly Disagree
1. The ARTCademy OER platform is easy to use and navigate
2. The ARTCademy Training material is easy to identify, access and use
3. Overall I am satisfied with ARTcademy OER platform

Please help us improve the ARTCademy OER Platform by elaborating on the feedback with more comments

Positive Aspects

Areas for improvement

Objectives/goals:

•    You will learn how to create an effective web page.
•    You will learn which social networks will help you promote your business.
•    You will learn how to advert your business through Google.
•    You will learn new ways of collaboration online.
•    You will learn some platforms for micro funding.

Description:

Nowadays it is essential to have good channels of communication and collaboration if we want that our business reach our target group. Everybody looks for new products/services online so we need to be among their findings. The first step is to have an appealing web site followed by a profile in the different social networks. Collaborating is as well important and the net offers us a wide range of options.

Contents

• Apart from social networks there are other formats to engage our potential clients:
• Advertisements: through adverts on the web you can let people know what you have to offer. This is called ‘digital advertising’. The most popular forms of display ads are banners, landing pages and popups. Google offers the option of paying for their banners so you can advert yourself in these spaces. Landing pages are those pages where visitors “land” when they click on a Google AdWords advert or similar. It is a type of online paid advertising, but it is worthy if we want to give a boost to our business.
• Newsletters: is a digital informative publication delivered frequently through email. We can invite our clients to subscribe to our newsletter in order to send them information about our products or any news. It is important that we are active and maybe establish a day to send the newsletter every week/month. There is a platform which provides email delivery service. Through it we can send email campaigns from our site and lets users view a history of emails they have been sent from Mailchimp (https://mailchimp.com/).

...Or show contents as static bullet points:

Bibliography

https://www.zinc.it/collaboration-vs-communication-the-difference-matters/
https://www.nutcache.com/blog/the-importance-of-collaboration-in-the-workplace/
https://www.smartsheet.com/collaborative-teamwork
https://www.marketingterms.com/dictionary/blog/
https://www.techopedia.com/definition/27815/crowdfunding
https://www.affilorama.com/internet101/social-networks

Related material:
artcademy_training_fiche_advertisement&newsletters_basic_3_iws.doc