BRANDING AND COMMUNICATION FOR COMPETITIVENESS What is the difference between image and identity? The image is a plot of the public; while identity is what the brand wants to convey. None is correct The image is the logo, while the identity is the colours Which is the correct answers? In the commercial management there are some uncontrollable variables are: Product, Price, Distribution and Promotion. A commercial director and a sales director are exactly the same Marketing serves as a union between the different elements of the commercial system, relating supply to demand. What is a way to get the media to publicize our brand for free and voluntarily? Publicity Advertising Marketing What is an advertising medium? Options that advertising has to spread in a media Channels that advertising uses for its dissemination Neither is correct In Marketing, what is the material or immaterial good that the company puts on the market to be commercialized? Promotion Place Product