INTERNATIONAL TRADE, DISTRIBUTION AND LOGISTIC
For being able to operate in an international market, a microenterprise can:
Increase its production
Delegate/outsource some of the selling job
Create a department of International Sales
Product delivery, inventory management, assortment, and return policies are managed by:
The Finance Department
The logistics function
The Marketing Department
When would cooperation in global strategies be advisable?
When companies have not the minimum size for internationalization
When the market presents risks and uncertainties
The other two answers are correct
When selecting international markets, we must opt for the following strategies:
Diversification or concentration
Customization or follow-up
Positioning or differentiation
Delegate some of the selling job to intermediaries implies:
Transfer the risk of the sale to the intermediary
Loss of control over how and to whom the products are sold
Make the end product significantly more expensive