INTERNATIONAL TRADE, DISTRIBUTION AND LOGISTIC
For being able to operate in an international market, a microenterprise can:
Create a department of International Sales
Delegate/outsource some of the selling job
Increase its production
Product delivery, inventory management, assortment, and return policies are managed by:
The Finance Department
The Marketing Department
The logistics function
When would cooperation in global strategies be advisable?
When companies have not the minimum size for internationalization
The other two answers are correct
When the market presents risks and uncertainties
When selecting international markets, we must opt for the following strategies:
Customization or follow-up
Positioning or differentiation
Diversification or concentration
Delegate some of the selling job to intermediaries implies:
Transfer the risk of the sale to the intermediary
Loss of control over how and to whom the products are sold
Make the end product significantly more expensive