BUSINESS MODEL, BUSINESS PLAN AND ORGANIZATIONAL DESIGN In your business model, the value proposition represents: The product or service you are offering and for which clients would pay The benefit you are envisioning to obtain with your business The uncovered market needs you have identified through your market research According to the canvas business model, the way you are planning to deliver your product/service to the clients is called The channels The segments of customers The key partners Planning must be developed in different levels, the most important of them are: Commercial and financial planning Functional and dysfunctional planning Strategic and operational planning In small and artisanal firms, coordination is mainly obtained by Implementation of several rules Direct communication Delegation of authority Control is a critical activity for management, and it is based on tools such as: The confidence that people will do their duty The master craftsman’s vigilance Key performance indicators