BRANDING AND COMMUNICATION FOR COMPETITIVENESS What is the difference between image and identity? The image is a plot of the public; while identity is what the brand wants to convey. The image is the logo, while the identity is the colours None is correct Which is the correct answers? A commercial director and a sales director are exactly the same In the commercial management there are some uncontrollable variables are: Product, Price, Distribution and Promotion. Marketing serves as a union between the different elements of the commercial system, relating supply to demand. What is a way to get the media to publicize our brand for free and voluntarily? Publicity Advertising Marketing What is an advertising medium? Options that advertising has to spread in a media Neither is correct Channels that advertising uses for its dissemination In Marketing, what is the material or immaterial good that the company puts on the market to be commercialized? Place Product Promotion