LEGAL REQUIREMENTS TO CREATE A COMPANY In your business model, the value proposition represents: The uncovered market needs you have identified through your market research The benefit you are envisioning to obtain with your business The product or service you are offering and for which clients would pay According to the canvas business model, the way you are planning to deliver your product/service to the clients is called The channels The segments of customers The key partners Planning must be developed in different levels, the most important of them are: Commercial and financial planning Strategic and operational planning Functional and dysfunctional planning In small and artisanal firms, coordination is mainly obtained by Delegation of authority Direct communication Implementation of several rules Control is a critical activity for management, and it is based on tools such as: Key performance indicators The confidence that people will do their duty The master craftsman’s vigilance