DIGITAL CREATION FOR ART & CRAFT ENTERPRISES Implementing appropriate search strategies: None is correct It helps us to understand the characteristics and potentialities of the market It is not necessary, customers will look for us according to our products Meta tags... They are relevant words related to a product and are preceded by # They are links to the different parts that make up a website. Are used to provide general information for the positioning of a website. Facebook: It has interesting options from a marketing point of view only available with payment. A social network very useful to meet people, but it has no use from a marketing point of view. It offers accessible and free possibilities to promote your handcraft company. The virtual markets: It is necessary to have a great infrastructure to operate in virtual markets. You always have to think to the most distant and exotic market possible. They represent an opportunity to spread visibility of our handcraft products, but we must know how to do it. Wetransfer It is a logistics platform. It's a secure online money transfer service. It is a cloud service to transfer files in a simple way.