WordPress is a Content Management System (CMS) which is used to create and maintain your own website. In one sentence you can describe WordPress as, a system where you can manage your blog, website or web shop without the knowledge of HTML or PHP. At the moment 80% of the websites in the USA that are launched with CMS use WordPress. Every website is built with an HTML- code, a CMS offers user to maintain and adjust their website without the knowledge of programming, the system writes the code for you, and so you can focus on the content. ¬†
Domain Name: The first step that you have to take¬†before you start to create a website, is choosing a domain name that is relevant to your business.
Hosting: Choose a hosting package, including at least 1 database and enough space to host a WordPress. With wrong hosting packages, your website will suffer. A host should empower you, never limit you.¬†
Download WordPress: Once you have the hosting activated, you can download the application on your computer, so that you can have an easy access. ¬†Follow installations instruction or use this video as a guide: https://www.youtube.com/watch?v=V3UB54eA2S4.
After installing the software there are a few steps that you need to do before you can start. ¬†¬†
You need to set the title, tagline and time zone.¬†
The title and tagline will be automatically shown on your page. ¬†
Personalization: Delete the standard messages and pages from the website.¬†
Appearance: Delete the standard themes that are installed. ¬†
After installing WordPress there are three standard themes installed. You can use one theme at the time, so by deleting the other two you create more space on the hosting package. You can pick new themes here: https://es.wordpress.org/themes/. One important tip is to choose a responsive template, with colors and layout that can be easily adapted to your corporative image, and with all the widgets and functionalities that you need to have in order to carry out your business activity. It is better to spend some time picking the perfect template¬†than have to start from 0 a billion time because you have not thought that you needed a calendar, a gallery or any other section.
Plugins: Delete the Plugins, what is described above about the themes is the same for plugins. ¬†
Security: Install a safety plugin, the safety of your website is very important. So you need to install a plugin that can help you. A plugin that is good to have is Limit Login Attempts, it makes sure that with too many logins attempts it (temporally) blocks your account. ¬†
Positioning and internationalization: Install SEO- plugin, SEO- plugin helps you to position your website on the internet, whereas in terms of internationalization there are a lot of plugins to translate your website automatically or manually.
Backup: Installing automatically backups, make sure that you do a regular backup of your WordPress website. This is important because when your website is broken for some reason, it is easier for you to restore it with one push of a button. The weakest point of WordPress is definitively security that is why we strongly recommend to keeps a backup copy.
Website layout: After downloading the software and doing the steps mentioned above, it is important that you start thinking about the layout of your website. Your layout is the first thing that the visitor of your website sees, so it is important that there is a good structure and is easy to use.¬†
Contents: After you have decided how your layout is going to look, it is important that you think about the content. ¬†The content is also an important part of what the customer thinks¬†when the content is not focused on the right target audience, they can decide to go somewhere else. And actually, the easiest way to implement a WordPress is to have all the structured planned before creating menus and categories so it gets easier to insert contents and you do not have to struggle against the application.
For example: When you are an SME and you do not have the knowledge of programming, but you want to create a website. WordPress is the cheapest option, you can choose to hire someone with the right knowledge, but you can also learn yourself, how WordPress works. When you know how WordPress works it is an easy and cheap program to work with.¬†
Course 1 on ICT FOR INTERNATIONALIZATION
Module 1 - How to set up your website using wordpress
UNIT 1- How to set up your website using wordpress
UNIT 2 - How to build up¬†your¬†own Online Shop and sell online